Tag Archives: Fall 2012

Is Fashion Eating Itself?

6 Mar

Last week an article by Jess Cartner-Morley appeared in the Guardian (read it online here) which really summed up the way I feel about the pace of fashion and the negative effects of new media on how we consume trends.  She says

“Fashion is in danger of cannibalising itself, throwing out trends before we have had a chance to buy them.”

She raises a point that I have been feeling myself for some time. As an avid follower of fashion, I am as excited as the next girl to learn what the designers are sending down the catwalks for next season. My first response when I see these new trends is scepticism: I often can’t imagine myself feeling enthusiastic about wearing what is presented, 6 months ahead of the season they have been designed for. However, as the weather changes and pop culture rolls on, by the time these trends are presented in the shops (and are re-interpreted by the high-street) I’m keen to explore them.

For this reason I try to avoid looking at the Fashion Week reports in too much detail until later, however this is becoming increasing difficult. With the blogging revolution, and the increase of free press (Stylist magazine, Evening Standard) it is impossible to avoid the immediate coverage of next season’s catwalk shows as they happen.  Next season will then be written about and dissected and slotted into your imaginary warderobe before THIS season has even taken place.

Left: Topshop’s newest trend hits stores this week  Centre: Scan from last week’s Grazia pinpointing the newest trends from LFW  Right: New Look’s newest trend drops on its website last week

The Pastel trend has only just hit the high street in the last month, but how many times have you read about Pastels being ‘Big for Spring’ or ‘How to wear Pastels’ since they hit the catwalk? Even as someone who only reads a few fashion magazines, with 2 free newspapers everyday plus one I buy, and Fashion being covered to an increasing extent in them, I’ve read about the same trend countless times – to the point where I’m almost sick of hearing about it – before it’s even hit the shops. So now all these lovely pastel shades are hitting the high street, but can anyone really say they feel new or fresh when we first were told they would be hot back in September of last year?

So my question is: does anyone want to spend their cash on a trend, when we’re all thinking and talking about what’s coming next? Is Fashion in danger of out-pacing itself to such an extent that customers are over trends before they’ve even hit the shops?

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Become a Meadham Kirchhoff Babe

22 Feb

If you’re anything like me you will have been squealing with delight to see the explosion of sequins, pom-poms and fun fur that Meadham Kirchhoff sent down the catwalk yesterday (me, albeit, watching online from the comfort of my bedroom.)   Here are some of my favourite looks from the collection:

All catwalk images from Style.com

It features many similar silhouettes to their Spring collection but with even more bonkers layering; broad-shouldered crop-bodied jackets, large-collared shirts and a-line skirts

But if your budget doesn’t stretch to the real deal, here’s some of my suggestions for bringing some of that MK  fun into your life:

1. Get flatforming.

I bought these lil’ puppies back in October for a mere £14, and oh how people laughed at me. Well, ladies, in the wise words of Nathan Barley “Today: ridicule, tomorrow: really cool.”

2. Remember: More IS More

Sew pom-poms along the hem of a dress of a cardigan, or loop a pair on to the front of your new flatforms.  Cover everything you own in diamontes or stickers.

Stock up on disc sequins, the bigger they are the less sewing you have to do. And sew appliques onto jumpers and blouses – I got this one for £1 at Hobbycraft.

3. Think: party bag chic

Remember those packs of 6 bangles/ beaded bracelets/ rings/ yo-yos you could buy, to fill goodie bags for guests to take home at the end of a party? Well that’s exactly the kind of accessories we’re looking for here. The more plastic-y and colourful the better. Take a look in the party section of larger Tesco stores, or perhaps Toys-R-Us. If Woolworths still existed it would surely be the mecca of the Meadham Kirchhoff babe.

4. Listen to more Marilyn Manson

Because you listen to too much Hole, right?

Congratulations to Meadham Kirchhoff for captivating the entire fashion world yet again!

You can watch the whole show back online at the Topshop website